We amplify your team.
We don't replace them.
Nova turns real-time news signals into editorial-ready drafts — grounded in your messaging, written in your client's voice.
Raw LLMs produce generic copy because they have no brief. Nova builds the brief first — from your messaging house, seeded by live coverage — so what comes out is copy that would have taken your team two days to get to themselves.
The problem
Quality copy takes time your team doesn't have
The gap isn't between good tools and bad tools. It's between copy that's strategically grounded in real coverage and copy that isn't. Nova closes that gap without adding headcount.
The easy route
Generic LLM output
Cheap · Fast · Forgettable · No brief, no voice, no relevance
The quality route
Researched, briefed, drafted, edited
Authoritative · Relevant · Strategically grounded · Takes two days
LLMs don't know your client
Without a messaging house, every prompt starts from scratch. The output is technically correct and strategically useless.
Generic copy erodes client trust
Copy that could have been written for any company in any sector signals to clients that their comms team isn't paying attention.
Good drafts still take two days
Research, brief, draft, review — the workflow hasn't changed, just the tools. The bottleneck is still the same.
How it works
From live coverage to editorial-ready draft
Five stages, fully automated. Your team steps in at the end to add the final layer — not to do all the work that came before it.
01
Ingest
140k+ articles per week, continuously pulled from 22+ publisher sources in real time.
02
Cluster
Articles are grouped semantically by narrative theme — not by keyword. Related stories surface together.
03
Match
Each cluster is scored against your client brief. Irrelevant signals are filtered out before anything reaches a writer.
04
Brief
A strategy-anchored brief is built from the messaging house — angle, sources, tone, and audience, ready to write from.
05
Draft
An editorial-ready first draft. Your team adds the final layer — they don't build from scratch.
Editorial-ready draft — your team adds the final layer
Under the hood
The rigour behind the output
Nova isn't prompting a model and hoping for the best. It's a pipeline built on a data infrastructure most comms teams don't have access to — and don't need to think about.
140k+
Articles per week
Across 22+ publisher sources, ingested continuously
22+
Publisher sources
From wire services to specialist trade press
<4 min
Publication to signal
Average time from article publish to alert delivery
Semantic
Not keyword
Context and meaning matched, not string patterns
The messaging house
The brief that makes everything else better
This is the answer to "why is this better than prompting an LLM yourself?" Your messaging house captures what you already know about your client — and turns it into a permanent brief that Nova writes from every time.
Messaging house
↓
Built during onboarding · Drafted by rex · Owned by client
Built once, works forever
Set up during onboarding by the rex team. No ongoing maintenance on your side.
Captures what you already know
It's not teaching you something new — it's codifying the expertise your team already has.
Owned by your client
The messaging house belongs to them. They review it, approve it, and it lives in their account.
Output quality
What "editorial ready" actually means
Four things have to be true for a draft to be worth sending to a writer. Nova checks all of them before anything leaves the pipeline.
Sourced
Grounded in real current coverage
Every draft is built from articles that actually ran in the last 24–48 hours. No hallucinated sources, no invented quotes.
Strategy-matched
Anchored to the messaging house
Copy reflects the client's key messages and content pillars, not just the topic. The strategy is baked in, not bolted on.
Audience-relevant
Written for the right reader
Tone, register, and emphasis are mapped to the client's specific audience — not a generic professional reader.
Human-quality benchmark
Tested against AI detection
We use AI detection tools as a quality floor — not to deceive, but because passing them means the copy is specific, grounded, and well-structured.
Editorial ready. First draft, not final draft.
Nova produces copy your team would be proud to send as a starting point — not a replacement for their editorial judgment. The best work still needs the human layer. We just make sure that layer is all they have to add.
Built with practitioners
Technical expertise and comms experience in the same room
Nova wasn't designed by engineers who read about comms. It was built by technologists working alongside people with over a decade of senior communications experience.
Rhodri Wilson
CTO · Former senior engineer, fintech & media intelligence
James Harrison
CEO · 12 years in comms strategy, agency & in-house
“
Nova gave us a strong starting point that would have taken two days of research and drafting to reach ourselves. The copy wasn't perfect — it never is — but it was specific, it referenced the right coverage, and it sounded like our client. That's the hard part.
Sarah Chen
Content Director, Weber Shandwick
See what Nova produces
for your clients
Book a 30-minute demo with the team. We'll run Nova against a real client brief — no slide decks, no pitch, just the output. You decide if it's worth the conversation.
Book a demoTypically 30 minutes · You'll speak to a founder · No commitment